The B2B SaaS Founder Corpus
A curated, citation-backed knowledge base of how actual B2B SaaS companies were built — what worked, what didn't, and why. Every note has verbatim quotes, dated numbers, named counterexamples, and explicit "when does / when does NOT apply" sections.
How to use this
- Browse via the left sidebar — company case studies, function guides, and atomic notes grouped by company.
- Search with the bar at top — full-text across every note, case study, and guide.
- Click [[blue-dashed links]] in any note to navigate to related notes.
Recommended starting points
- Figma case study — the canonical PLG B2B SaaS arc (2012 → 2025 IPO).
- Ramp case study — compound-startup thesis, velocity as product, $7.6B → $32B in 20 months.
- Linear case study — quality-as-moat, $1.25B valuation on $35K marketing spend.
- Gong case study — category creation (Revenue Intelligence), data-as-marketing, valuation markdown.
- Notion case study — 2015 Kyoto rebuild, community-led growth, "growing into" a 2021 valuation.
- GTM — Product-Led Growth — the cross-company reading path.